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World-renowned purveyor of luxury leather goods, Goyard, is launching the ultimate line of fall accessories with its “Jet Black” series.

Branding rules the world. Think of soft drinks, and Coca-Cola comes to mind. Fries? McDonalds. Luxury French leather goods? Goyard.

When you see a Goyard piece, its Chevron pattern is unmistakable. For this, we can thank the brand’s extensive history that spans over two centuries, but we can’t overlook its adoption by hip-hop artists over the years for giving Goyard cross-cultural relevance within the mainstream.



Through the discographies of Kanye West, Lil Uzi Vert, Pharrell, and Big Sean (to name a few), you’ll find references to the luxury brand littered amongst their lyrics. As such, there is no shortage of images showing hip-hop’s love affair with a color spectrum of Chevron-monogrammed pieces – Kanye, Virgil, and co at Paris Fashion Week 2009, anybody?

With the “Jet Black” series, gone are the traditional browns or bold pops of red, yellow, and green we’re used to seeing the monogram finished in. As the name would suggest, each piece in this collection is executed in deep black, perfect for fall. Goyard released the same colorway as a men’s limited edition run in October 2019, with this upcoming launch bringing the finish to a selection of women’s styles.

The series consists of seven bag options that feature a painted chevron monogram that differs slightly on each piece made.

Goyard’s “Jet Black” series is available now via Goyard boutiques.

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