“Marseille,” the house’s latest olfactory creation, takes cues from Savon de Marseille, the class of high-quality bar soap produced in Southern France. Considered the gold standard of suds, Marseille soap is beloved for its pared-down ingredients list (no hard-to-pronounce components here — just vegetable oil, water, salt, and soda), making it gentle enough for both delicate garments and sensitive skin.
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Soap may seem like an odd scent of choice, but “clean” fragrances aren’t exactly a novel phenomenon.
Soapy fragrances are extra relevant these days — set against our heightened awareness of hygiene, clean smells subconsciously evoke an odd form of comfort. When sitting down at a restaurant or descending into the subway, the chemically tang of disinfectant signals safety, at least from surface-level germs and bacteria.
Amid the uncertainty of COVID, COMME des GARÇONS’ “Marseille” aptly sums up the world we’re living in. A spritz of freshly sanitized skin, anyone?