Chrome Hearts doesn’t do anything halfway, clearly. As part of its Sex Records New York pop-up, the venerable American luxury label is applying its inimitable taste for cheeky opulence to all kinda one-off collectibles, including toy cars, toilet paper, and some recognizable sneakers.
Yup, those are Chrome Hearts-customized Nike Dunks on display in the pop-up, taking up an entire wall inside the new annex space, which is adjacent to Chrome Hearts’ West Village flagship.
There, you’ll see all manner of high and low-top Dunks laden with one-of-one artwork painted by hand onto each sneaker. There’s thematic “SEX” branding, checkerboard patterns, swirly ghost things, and more.
Of course, because this is a Chrome Hearts joint, all of the Dunks’ metal bits have been swapped for solid silver and gold, from the aglets to the dubraes to the pulls that gather the laces.
Seems like a potentially dangerous move but, then again, Chrome Hearts is only offering the kicks in-store and by appointment only for three days, so if Nike wants to put a stop to the endeavor, it’d better move fast.
Then again, Chrome Hearts’ leather-patched jeans, repurposed from vintage pairs of Levi’s, never sparked any ire, so perhaps it’s only okay when Chrome Hearts does it.
It does flip the revamped Levi’s for nearly $2,000 apiece (these Dunks are rumored to retail for upwards of $3,000) so there’s no chance that it’ll cut into Nike’s profit margin. No competition, maybe no lawsuit.
Chrome Hearts has explored sneaker customization in the past. It once remixed Rick Owens‘ Geobasket sneaker — which received its own Nike C&D — with silver appliqué and hardware, paving the road for this very pricey Dunk experiment.