Facebook, in response, has claimed that “Apple is anti-business,” accusing Apple of hurting small businesses because its new update has brought limitations to Facebook’s advertising tools. Facebook is reportedly now preparing an antitrust lawsuit against Apple. Facebook has claimed that Apple unfairly requires iOS app creators to abide by rules and fees of the App Store in ways Apple’s own apps aren’t obligated to, even though Cook clarified Apple’s apps go through the same regulations as everyone else.
Furthermore, one spokesperson at Facebook emphasized, “Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of app developers and small businesses.” Zuckerberg added, “Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own.” It’s worth noting that the government is probing both Facebook and Apple for antitrust laws — Facebook has already been sued, while Apple is currently under investigation.
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