The story of WhatsApp’s founders, Brian Acton and Jan Koum, reads like a modern epic.
By mid-2018, both founders had
Since their departure…
… Zuck has struggled to make WhatsApp a revenue generator. The original plan was to turn it into an advertising gold mine, but the app’s focus on privacy made data collection difficult, forcing Zuck and Co. to
But recent news suggests Meta brass is finally ready to embrace that same focus on privacy.
According to TechCrunch, WhatsApp is planning to launch a
Much like Facebook Groups, the feature will allow all types of organizations to create a digital space for members to interact. But there are some big differences:
- Unlike Groups, Communities are invite-only and not searchable
- While Groups are often made up of many strangers with a shared interest, Community members can see one another’s phone numbers, making for a more intimate experience
The feature will also include admin and moderation tools to combat spam and misinformation.
… could help Meta remain relevant in a social media landscape shifting toward privacy. Twitter, Snap, and Meta’s own Instagram, have all launched features that allow users to distinguish posts for “close friends.”
It also adds WhatsApp to the list of messenger apps offering community functionality, including Telegram, Signal, and
So would WhatsApp’s founders approve of Zuck’s newest ambitions for their baby? It’s unclear.
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