First seen in 2018 at Maxfield LA, Chrome Hearts’ Sex Records imprint was launched by co-founder Laurie Lynn Stark as part artist series, part talent incubator. It’s a little more casual than mainline Chrome Hearts fare too, leaning hard into the streetwear scene that gobbles up its leather-patched jeans and shiny silver jewelry.
Chrome Hearts creative director Matt DiGiacomo envisioned this new installation, hosted adjacent to Chrome Hearts’ West Village flagship in New York until September 13, as a ’90s-era “big-box toy store” filtered through the CH lens. That means branded toy cars, leather tchotchkes, and, uh, Chrome Hearts toilet paper.
Of course, the toys are accompanied by a spread of one-off apparel. There are customized motorcycle helmets, bomber jackets patched,
There’s also a selection of thematic sunglasses
So that’s all that, but what’s up with the name? “I always liked the word ‘SEX’ — the good and the bad — it puts people on edge,” said DiGiacomo. Fair enough.