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The partnership will allow the two publications to compare and contrast subscription services in hopes of using key details to propel numbers forward on both sides. BoF offers a
“We have always admired the FT’s commitment to quality and integrity, its global perspective and its pioneering business model focused on digital subscriptions,” says BoF Founder, Editor-in-Chief and CEO Imran Amed. “This partnership will enable us to learn from FT’s expertise and to find creative ways to work together in fulfilling BoF’s mission of bringing together the world’s largest community of fashion professionals.”
While BoF is well-known for its analytical take on fashion news reporting, FT is no stranger to the industry either. Through its How to Spend It magazine and online vertical, FT compiles themed gift guides along with both celebrity and in-house product recommendations. In terms of how the partnership will benefit FT from a content awareness perspective, FT Group CEO John Ridding notes that the investment will give FT a “greater presence in the B2B and industry agenda.” He continues by confirming that there is, “a natural alignment between our global mindset and our focus on reader revenue to support [BoF].” Regardless of investment, BoF will retain its editorial independence from FT Group.
For more in business news, take a deep-dive into streetwear’s financial success in