UPDATE: Nov. 18, 2021 6:30 p.m. ET A slew of Samsung QLED TVs are on sale as part of Amazon’s early Black Friday deals.

We’ve gathered the best deals on 4K TVs ahead of Black Friday. These are the top ones to consider as of Nov. 18:


TVs are always a huge ticket item during Black Friday. Last year, Best Buy devoted 10 pages of its Black Friday ad scan to TVs alone. And we’re expecting a whole lot of awesome deals again for Black Friday 2021.

And because The Brands have largely said “screw it” about following the actual Black Friday schedule and are just hosting their own events throughout October and November, there are already some great 4K TV deals to shop well ahead of Nov. 26.

Check out the best early Black Friday TV deals organized by brand, then size, then price:

Samsung TV deals


Samsung 4K TV with mountain on screen

Credit: Samsung

Why we love it

A 70-inch TV from Samsung for less than $600? That should say it all. Though it’s not anything super fancy in the 4K category, the TU6985 Series still gets great reviews for being crisp and responsive for the price. This price could drop closer to $529.99 (we’re thinking of a 70-inch Samsung TV deal from Black Friday 2020), but the TV could also sell out before that happens.

More Samsung TVs on sale before Black Friday

LG TV deals


LG TV with glowing tree screensaver

Credit: LG

Why we love it

The LG C1’s OLED display has more than 8 million pixels to bring you deep blacks and vibrant colors. Its 4K AI processor adjusts with the content to ensure everything you watch looks the best it can. Its zippy refresh rate keeps heavy-graphics gaming on point, too.

More LG TVs on sale before Black Friday

Sony TV deals


Sony OLED TV with blue and yellow background

Credit: Sony

Our pick: Sony 55-inch A80J OLED TV

$1,399.99 at Best Buy (save $400)



Why we love it

Sony doesn’t often have the budget-friendly range that Samsung or LG do, so a 55-inch OLED TV for $1,399.99 feels pretty good, actually. Not to be confused with the base tier X80J, the A80J is a brilliant high-end TV to pay a little extra for. The near-infinite OLED contrast ratio makes pure black shades pop in bright and dark rooms, and the sound follows what’s happening onscreen.

More Sony TVs on sale before Black Friday

Other TV deals from TCL, Vizio, more


Insignia TV with Fire TV platform

Credit: Insignia

Why we love it

The 58-inch model of the F30 Fire TV is officially cheaper than the 55-inch model (listed at $369.99). The F30 series is the 2021 version of one of the best bargain TVs available. (Not to be confused with the It makes content look crispier than a non-4K TV and obviously have the Fire TV platform built in.

Tips for buying a TV on Black Friday

This is the time to splurge on that XL screen that can turn your basement into a home theater, or upgrade the garage or spare room to 4K resolution that doesn’t make you squint.

But you don’t have to stress while prepping the turkey — many of the best deals are already live. Best Buy kicks off its official Black Friday sale on Nov. 19, and Amazon and Walmart are dropping deals that look a lot like Black Friday prices. Supply chain challenges and shipping delays are sure to hit hard this holiday season, furthering our advice to shop the big ticket items ahead of time.

What we expect from Black Friday 2021

We’ve known for months that retailers aren’t following the typical Black Friday calendar this year. In the weekend and week preceding actual Black Friday, Best Buy will be kicking off its official Black Friday sale on Nov. 19 and Walmart will be holding its third Deals for Days event on Nov. 22. Amazon, though not confirmed, is almost guaranteed to get in on that early action.

Expect to see discounts of $500 and more off of 65-inch and 75-inch QLED and OLED models, and midsize 4K TVs chilling at or below the $500 price point.

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