French watchmaker Bell & Ross has just unveiled its new BR 03-93 GMT, revisiting one of the watch category’s most iconic color schemes: the “Coke” bezel.

With functionality and legibility in mind, the company redesigned its square flagship model to not just be more modern, but also more readable and functional as a tool watch. The highlight of the piece is no doubt the black and red “Coke” bezel which wraps around Bell & Ross’ signature black sunray dial, paired with pristine white photoluminescent indexes and numerals at 3, 6, 9 and 12 o’clock to provide exceptional legibility, even in darker conditions. A fourth, red-tipped arrow hand works in tandem with the bezel to provide a second timezone reading, while an unobtrusive date window sits subtly between 4 and 5 o’clock. Finishing off the timepiece are two strap options to choose from: a black calfskin leather option and an ultra-resilient black synthetic fabric option.

For those interested, you can learn more about the BR 03-93 GMT over on Bell & Ross’ website.

Elsewhere in watches, Vacheron Constantin has introduced three new Overseas models for 2021.

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