Often called the “aesthetic doctor,”
But what is it about the
Cars and car culture have had many evolutions. By the late 1950s, cars’ mechanical development came to a fork in the road. Design was creating an intersection for new perspectives and, with that, new practices. This pivotal shift in focus was the precursor to Marcello’s destiny. Car detailing is a relatively new concept (dating back to the 1800s). It departs from the old standard practices of wax coats and becomes more attentive and meticulous to all the individual components that make up a car’s original opulence.
¹AMCI Testing Certified. Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.
It involves reconstructing the body, framework, delicate interiors, and even engines for competitive demonstrations or simply nostalgia for having a car restored to its grandeur – this is why Marcello is a master at work. His constant knack for research and evaluation of the materials he works on has elevated his approach throughout the years. There are no templates, and no presets.
Every car is analyzed and met with a distinctive strategy. His
Marcello can tell you about the perfect car. His specialty is vintage cars, although he works on a few young-timers (about 20-25 years old) every so often. He gained vast insight from being a brand director in many luxury fashion circuits. He has worked with Yves Saint Laurent, Christian Dior, Prada, Jimmy Choo, and Sergio Rossi, to name a few. Combining his experience and time in these industries proved valuable in crossing over the skill and care of priceless materials.
After some training in a Swiss car detailing company, he is ready to tackle the business front of what would later become Haute Detailing and collaborate with
Since I was a kid, I always wanted to work with cars. [It’s always been] my true passion, so, at 38-years-old, I decided to follow my heart. I quit the fashion industry to study car detailing.
I loved when I was working in the fashion industry. That world gave me so much confidence and helped me elevate my skills. That’s because it’s a very competitive world. Car detailing is different for me, though. I get to work with my own hands. I feel blessed.
There is a very big difference between the two. High-end detailing I’d describe it as “a la carte” dinner. On the other hand, a local mechanic, I’d compare that to a greasy burger. A greasy burger is fine, though. What matters is passion; it is all about passion.
I think you can obtain luxury by doing something with passion or pleasure. No?
Lexus does this well by putting the human experience at the center of the project and mixing tradition and the future.
Yes. You can find similarities in both. Restoring a vehicle requires care. If you care about your own life, the planet, your friends, you are applying “restoration” to these things.
They draw similarities through the culture for materials and also in the contamination of style. They are one and the same.
- LS Hybrid – the interior is pure craftsmanship
- IS – the perfect everyday car
- RC – the performance is breathtaking
- NX – the car I own it (and love it)
Well, I’d say this. Constant maintenance is always the key. If you do it with patience and attention, you’ll yield excellent results.
For clarity, when we say detailing, we mean perfectly clean. Take eyeglasses, for example. Super clean glasses are essential for a clear vision. It’s the same with cars, its necessary for a better experience and for safety.