A new ad from Apple touts the emergency services its watch offers. But in a somewhat surreal turn, the ad uses real, actual emergencies from real people, who were in serious danger.
The commercial titled “911” tells the real stories of a farmer
Of course, the Apple Watch does have potentially life-saving features, like its SOS calling feature, its heart rate monitor, and its fall detector. The Apple ad really drives that home.
“With the help of their watch, Jason, Jim, and Amanda were rescued in minutes,” it concludes.