Apple TV+ renews four series as glimpses emerge of first-week activity


Dramas “See,” “For All Mankind,” “Dickinson” and “The Morning Show” have been greenlit for sophomore seasons. “Morning Show,” led by Reese Witherspoon and Jennifer Aniston, already had a two-season order and is already at work on its next season of 10 episodes.


Sources close to Apple say the service to date has drawn millions of users who are spending on average more than an hour on the Apple TV Plus platform. It’s unclear how many of those are paying subscribers rather than those taking advantage of the service’s seven-day free trial. A knowledgeable source said Apple insiders were impressed by the volume of activity on the platform, which spiked by triple digits this past weekend after the fanfare for the Nov. 1 debut.

Good to have good numbers, but I don’t think bad numbers would stop Apple from renewing these shows, green lighting new projects. It is going to take time to build a catalog with any kind of heft, and time to build up any sort of paid subscriber base.

My two cents? Apple is doing an exceptional job here. The shows I’ve watched so far (including the four that just got renewed) rise to the level of what I’d expect to see on Netflix or HBO.

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