In Q4 2020, worldwide smartphone shipments reached 359.6 million units, a small decline of 2% year-on-year. Apple shipped its most iPhones ever in a single quarter, at 81.8 million units, up 4% against the previous year.
Samsung took second place, shipping 62.0 million units for a -12% decline. Xiaomi, Oppo and Vivo completed the top five, with each seeing share gains from a beleaguered Huawei (including Honor).
“Apple is better positioned than its competitors on 5G, being heavily skewed towards developed markets, and mobile operator sales channels. But it also made savvy moves behind the scenes to propel its sales and profitability. The omission of a power plug from the iPhone retail box, which reduces weight and size, is making logistics significantly more efficient, amid the ongoing high cost of air freight due to the pandemic. And it also implemented channel-centric growth initiatives to target SMB customers, which have bolstered demand for its entire range of iPhones.”
Even more doomed.