But 2 minimalist German grocers have been growing in the US thanks to their no-frills approach.
- Aldi has 2k+ stores in the US across 36 states.
- Lidl has 11.5k+ stores worldwide. It expanded to the US in 2017, where it now operates 150+ locations.
In March, Aldi enjoyed an 8% YoY increase in foot traffic, and a 6.1% increase compared to March 2019,
During that same period, Lidl saw an 11.9% YoY increase — and a 78.1% increase compared to March 2019.
Why do people love these stores?
They’re cheap! Dunnhumby’s annual US Grocery Retailer Preference Index (RPI) survey found Aldi to be the
- Few brand names —
90%of its products are private label.
- A smaller selection of products, which equals smaller stores.
- No fancy displays, just products, thus fewer workers and less time spent
making LaCroix art.
- Shopping cart rentals. Customers
paya 25-cent deposit to unlock a cart, incentivizing them to return it themselves.
And with inflation at a
No, but for real: Aldi actually has its own
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