This week premieres a new short film in conjunction with the second launch. Titled 3 Steps, the picture is produced by and creative director Morteza Vaseghi’s production house, Ecudorp, starring three emerging talents in actress Ruby Dagnall, director Leonard van Vuuren, and musician Niilas.
3 Steps was captured in July of this year in three contrasting locations in Scandinavia: the mountains of Gaustatoppen, Norway; the sand dunes of Skagen, Denmark; and the green fields located outside Oslo, Norway. The film hones in on Generation Z in Scandinavia, often thought of as obedient and conforming. In reality, however, there are many who are longing for both meaning and individuality.
The three-step process highlighted in adidas’ new short film revolves around losing yourself and finding yourself, leading the charge for social change and innovation, and the formation of a greater society. Press play above to watch 3 Steps, which arrives alongside this month’s release.
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