The footwear giant directed members of adidas CONFIRMED — an app for drops and exclusive content — to POAP (Proof of Attendance Protocol), a platform that event organizers can use to distribute crypto-badges, essentially unique digital tokens, to attendees.
(For those unfamiliar with the blockchain and cryptocurrency, POAP is a bit confusing. Check out its FAQ page for more information.)
adidas’ POAP doesn’t seem to commemorate a specific event, but rather functions as a way to identify its most loyal followers — members of the CONFIRMED app.
adidas later tweeted a link to its POAP, opening up access to the brand’s general fanbase. But by then, most of the POAPS had already been claimed.