adidas and Major League Soccer Unveil Tech-Inspired Jerseys
adidas and Major League Soccer have come together to unveil their latest lineup of soccer jerseys for the upcoming season. Inspired by the prevalence of technology, the newest designs encompass a digital, glitch-like aesthetic. With an aim to intersect sports and culture, the uniforms are designed to seamlessly transition from the stadium to the street, made for not just players and sports fans, but the broader community as well.
To kick off the collaboration, the two houses teamed up with emerging designers Sara Gourlay of Frankie Collective, Andrew Andrade, No Sesso and Corey T. Stokes, to reinterpret traditional adidas kits and soccer jerseys through each artists’ unique vision. Highlighting adidas’ identity of putting creators first, the 48-piece fashion show was presented in Downtown Los Angeles and modeled by top athletes.
“MLS fans are different from any other league – millennial, multicultural and inclusive – and they continue to be an authentic representation of a new way to experience the world’s game – both in the way they express themselves through fashion in the stadium and in their everyday lives,” stated Rachel Leber, VP of Consumer Products at Major League Soccer.
The team jerseys, ranging from Toronto, to Portland, to Atlanta, all represent a unique aspect of the city and are available now at the MLS website and specialty retailers across the country.