TikTok trends are always changing, evolving, and spreading. It’s hard to know what the next big thing will be, and sometimes the most unexpected ideas go viral. However, we have put together 8 creative TikTok ideas that are perfect for when you don’t know what to post, or need to change up your content. Maybe they’ll be a hit, or maybe they will send your account in a new direction – who knows!
1. Create Educational Content
When TikTok started, it was purely a short-form video content website. But since July 2021, users have been able to upload videos up to three minutes long. And recently, it was announced that users would be able to upload videos up to ten minutes long! This means there is less of a struggle to fit information into a short video. That makes our first suggestion even more powerful. And that is to create educational content. Educational content doesn’t have to be boring, of course. It can be as simple as a makeup routine or another quick how-to. People on TikTok love learning new things, especially when it’s something simple. Use this sort of content to entertain and inform.
2. Show a Before and After
Whether it’s a sidewalk being power washed or a person getting a haircut, people love to see a before and after. Creatives can make great use of this too. Photographers edit most of their photos, so try doing a time lapse or a behind-the-scenes of
3. Do Something Unexpected and Inspiring
Even if it’s not practical, showing something creative can be inspiring to others. Plus, the element of surprise cannot be underrated. Take a look at this viral TikTok from wonguy. There’s a reason this TikTok went viral. Would most people think of taking pictures of France without actually being there? This photographer shows how you can take cool photos at home when traveling is difficult. His methods are unusual, surprising, but also easy to replicate. Even if a viewer doesn’t copy the creative method, it inspires them with their own creativity. (Just make sure you use your own photos if you want to try out these ideas!)
4. Do Something Impressive
It doesn’t take a genius to understand why doing something impressive would be a good idea. And it’s certainly easier said than done! We don’t expect you to come up with insanely good ideas every day. But it’s so easy to get into a loop of creating good but not great content that follows all of the trends, stays on-brand, or repeats more of the same old stuff. Zachking is probably one of the best examples of a content creator who pushes the boundaries and aims to impress. His videos push the boundaries of what we expect out of a funny video. They’re creative and visually impressive. They constantly leave viewers wondering “how did he do that??”. Aim to create a TikTok that gives viewers that same sense of wonder, even if you can only do it with one or two of your videos.
5. Capitalize on Nostalgia
Despite TikTok being a platform for young people and seemingly pushing toward to future, there is a big audience ready to consume content that gives them a nostalgic feeling. You can recreate elementary school science experiments, talk about the one “S” symbol we all drew in school, or bring a modern twist to a classic cartoon character. As an artist, there are a lot of ways you can invoke nostalgia while staying true to your craft. Even something simple but mildly cinematic will do the trick, like this TikTok that brings back memories for anyone that had an Xbox 360 in the late 2000s.
6. Shock with Simplicity
Are people using basic objects wrong? Do you know a better way? Some of the best videos on TikTok are simple videos of the most intelligent of our society showing the rest of us that we’ve been using things wrong this whole time! Whether it’s a kitchen tool or a phone app, there apparently is a non-obvious way of doing things that most of us weren’t aware of. Take this TikTok for example – your impulse when using something as simple as two hooks with straps would be to link the two hooks together like a chain, right? Well, this TikTok makes those of us who thought that look pretty silly! It seems so obvious once it’s shown to us. As a creative, there are many opportunities to make videos like this with your tools. Special pencils, certain lenses, or specific editing plugins are likely being used wrong by a lot of people – show them how it’s done!
7. Create a Series
People absolutely love suspense. Many TikTok creators have found success by creating a multi-part series. This is a great tactic for taking people away from the For You page and onto your profile page to watch more of your videos. If someone sees a “part 4” of a series of videos that they like, they will wonder what they missed, and what additional episodes are out. This also builds an audience for people who can’t wait for the next video to come out, and will be wondering about the story.
8. Make Something Relatable
Quite possibly the best thing you can do on TikTok is to be relatable. While there are a lot of fun and creative things you can do, it can be just as effective to find a common and relatable situation that others can see and think, “yeah, same.” Things like family relationships, school experiences, and generational experiences. A great example of this kind of content is from Kall Me Kris, who excels at sibling-themed comedy. For anyone that grew up with siblings, these videos will likely get a laugh out of them (and that’s most people!).
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