Buyer’s remorse is the feeling of regret you get after making a purchase.
Having devoted my life to helping people with personal finance and development, the subject fascinates me to no end. Why do people make purchases that they regret?
So a while back, I posed the question to my followers on Twitter. After reading through all of the responses, I’ve found that buyer’s remorse typically happens after BIG purchases. The most common are:
Buying a house
Buying a car
Getting a degree
That’s why I want to go through each of these purchases with you and show you exactly how you can avoid buyer’s remorse for them. Later, I’ll also show you what to do if you’ve already made a purchase you regret.
Big purchase #1: Buying a house
Aside from things like marriage or having kids, buying a house is the biggest decision an average person will make.
And yet, I’m amazed at how lightly people approach it when they’ll obsess over things like cutting out lattes to save money.
They’ll rush into it without much research or considerations to the alternatives … why? Simple: It’s an invisible script — a guiding belief so deeply ingrained in society and culture that we don’t even realize it’s there.
“I’m throwing away my money if I keep renting!” WRONG. People who say things like this don’t take into account the “phantom costs” of owning a home. Those are things like home maintenance and repairs, property taxes, insurance, HOA fees, and utilities that fall on YOUR shoulders to address when you own. Home values may also not rise enough to give you the equity you expect.
“I can take advantage of the tax savings!” This doesn’t even make any sense. Even if you deduct a good amount of your mortgage interest from your taxes, you’d be deducting money you’d ordinarily never spend.
“Real estate is a great investment.” False. Yale economist and Nobel laureate Robert Shiller discovered that from 1890 to 1990, the return on residential real estate was about zero after inflation.
You might have been told that you need to buy a house after college or when you get married. The reality is there isn’t a right time that’s good for everyone. There might never be a time for you — and that’s okay.
Also be sure to check out this video where I show you how to buy a car the Ramit way.
Big purchase #3: Getting a degree
Ah college. The time for questionable decisions, all-nighters with unhealthy amounts of energy drinks, and dorm roommates with weird hobbies.
That’s me in 2002 at Stanford — looking suave as usual
It’s also a time where people find themselves with a massive financial albatross known as student loan debt. In fact, the average college graduate leaves school with about $37,000 in debt. It’s even more than that for post-graduate education.
These numbers can seem insurmountable. BUT there’s hope. There’s actually a system to help you pay off your debt painlessly.
How? Pay more each month.
This might seem counterintuitive, but it’s true. Student loans are huge amounts spread over a long period of time. So you can save significant amounts of time AND money by paying off a little each month.
Imagine you have a $10,000 student loan at a 6.8% interest rate with a 10-year repayment period. If you go with the standard monthly payment, you’ll pay around $115 a month. But look at how much you’ll save in interest if you just pay $100 more each month:
TOTAL INTEREST PAID
From the chart above, if you pay just $100 more a month, you could save $2,170 on your student loans and shave time off of your student loans.
For more insights on paying off your student loans, be sure to check out my video addressing a reader question about just that.
Of course, you can prevent buyer’s remorse for college if you don’t have to pay for it. That’s what I did when I developed a system that helped me earn more than $100,000 in scholarships for Stanford.
How do I prevent buyer’s remorse?
As the adage goes, prevention is better than the cure. And there’s a great solution for if you want to prevent buyer’s remorse: Only spend money on things that you love — and forget the rest.
This is also known as a Conscious Spending Plan, and it can help you save money for the things you love and live your Rich Life.
I have a friend who leverages this to great effect by spending over $21,000 a year partying and going out.
I can already hear some of you screaming from here … but it’s true. Let’s say he goes out just four times a week to dinners and clubs and spends $100 each night (conservative estimate for my friend). That’s $400 a week!
At first glance, this can seem ridiculous. However, what you don’t realize is he makes a healthy six-figure salary. He’s also invested a lot into his 401k and his diversified portfolio of investments.
So say he makes $210,000 a year net. That means his going-out money accounts for about 10% of his income — which is totally reasonable.
If he has the money, and going out makes him happy,why shouldn’t he be able to spend money on it?
That’s the same framework you can use when you create your own Conscious Spending Plan.
Setting up your system is simple too. It’s all about:
Automating your finances
Knowing where your money goes so you’re in complete control of the situation
Automating your finances allows your system to work for you and passively do the right thing instead of you constantly wondering if you have enough money to spend. Or, getting your credit card bill each month, shrugging, and saying to yourself, “Yeah, I guess I spent that much.”
And it’s simple: at the beginning of the month, when you receive your paycheck, the money is immediately sent to where it needs to go through automatic systems that you have set up already.
Some spending recommendations for your system:
50%-60% fixed costs: This includes things like utilities, rent, internet, and debt.
10% investments: This includes your Roth IRA and 401k plan.
5%-10% savings: This is money that goes towards things like vacations, weddings, home down payments, and unexpected expenses.
20-35% guilt-free spending: Fun money! Spend this on anything you want from nice dinners to movies.
Because as humans we have incredibly limited willpower. It’s so limited in fact that it can render things like paying bills and putting money away in your savings each month a very difficult task.
Automating your finances subverts this by allowing you to save money without ever having to do it yourself.
If you want to find out more on how to automate your finances, check out my 12-minute video explaining it here:
What if I have buyer’s remorse now?
If you bought something and find yourself in the unforgiving throes of buyer’s remorse, that’s okay. There are a few ways you can tackle this:
Did you know that the government actually has a law that can help you return items you’re not happy with?
It’s called the “Cooling-Off Rule” and it “gives you a three-day right to cancel a sale made at your home, workplace, or dormitory, or at a seller’s temporary location, like a hotel or motel room, convention center, fairground or restaurant” (according to the Federal Trade Commission).
When you make a purchase during one of the above instances, make sure that your seller gives you a cancellation form for as well as a receipt. That way if you wind up with buyer’s remorse, you can send them the cancellation form within three days.
After which, the seller has 10 days to refund your money.
Of course, this rule is pretty specific and doesn’t apply to big purchases like homes and cars. However, it can come in handy in the above situations.
If Uncle Sam can’t help you out though, you might be able to turn to your own personal credit card army to help you.
Credit card protection
Credit cards get a bad rep — and for good reason. However, if you’re a responsible credit card owner, there are a ton of hidden benefits and perks you can leverage.
One of the best benefits: Credit card protection.
When you make a purchase that you’re not happy with, your credit card will fight for you in order to help get your money back.
For example, I canceled my cell phone plan a while back and got charged a $160 “early cancellation fee” — which was weird because I had already negotiated out of a cancellation fee when I signed the contract.
So I called the customer service rep for the phone company, informed them of this, and they said they wouldn’t charge me … but they did it anyway.
That’s when I decided to call my credit card company and tell them I wanted to dispute the charge. Guess what happened?
Two weeks later, the complaint was resolved in my favor.
Moral of the story: Your credit card company is on your side when it comes to disputes. In fact, the credit card company fights the merchant for you.
A La Carte Method
This is a GREAT method to save money on services for which you have a subscription, like:
The convenience is undeniable BUT this is a case where the convenience also works against you.
Take a gym membership for example. Maybe you haven’t been to the gym in a while. So you feel guilty that you’ve been paying money for an expensive membership every month but you still keep the membership because that’s easier than saying you don’t actually use it.
Read that again. It’s the key to cutting your spending through your subscription items you’re probably not getting very much value out of.
The basic idea of this system is to cancel all your discretionary subscriptions — magazines, Spotify, Netflix — and buy what you need a la carte.
Instead of paying for a ton of movies and shows you’ll never watch on Netflix, buy only the shows you want to watch on Amazon or iTunes for $1.99
Buy a day pass for the gym each time you go (around $5 – $10)
Buy songs as you want from Amazon or iTunes for $0.99 each
This FORCES you to be conscious with your spending. By utilizing the same principles that make automating your finances great, you will have to actively think about each charge you make when it comes to buying a song or TV show.
If after about two months, you find yourself spending enough money on these items to justify the subscription, by all means pick it up again. If not, then you’ve saved yourself from some major buyer’s regret.
Earn more money for any purchase
The best antidote to making any purchase without regret is having the money to spend.
That’s why I created something for you that I think you’ll really like: The Ultimate Guide to Making Money.
In it, I’ve included my best strategies to:
Create multiple income streams so you always have a consistent source of revenue.
Start your own business and escape the 9-to-5 for good.
Increase your income by thousands of dollars a year through side hustles like freelancing.
Download a FREE copy of the Ultimate Guide today by entering your name and email below.