Color is often the first thing people notice about a brand—even within the tech space. Here are some ideas to make your design scheme pop.
A decade ago, brand identities for the technology industry were still largely limited to a sea of navy blue and gray. Today technology branding is as diverse as the wide range of apps and products produced by the industry. With an ever-increasing number of tech startups crowding the marketplace, distinctive branding has become an essential asset for businesses looking to stand out.
Here, discover ten color palettes that take their inspiration from the diverse schemes used by leading tech brands, as well as more unconventional sources of inspiration. Once you’ve found the perfect palette for your tech-themed project, pin palettes to a Pinterest board or moodboard, or share them with colleagues.
Perhaps you’re creating a logo for a new app or a marketing campaign for a software startup. Careful color choice can make a huge difference in how receptive consumers are towards your brand, and here you’ll find a selection of ten ready-to-use palettes that can help your digital-themed designs break from the pack.
Tech can be a difficult industry to design for because its style language is so rooted in the look adopted by the early tech brands of the 1990s, which often dictated a conservative and masculine palette of blue, black, and gray.
This overwhelming trend for all-blue identities is in some ways surprising because a number of now iconic tech brands opted for radically different color palettes. A prime example is Apple, which broke the mold by introducing a multicolored identity for their logo, created by graphic designer Rob Janoff, in 1977.
Google followed suit in 1998 with a logo featuring a bright and optimistic primary palette, a scheme they still use today in their refined logo design.
The palettes below are based on color trends employed by both global and emerging technology brands, and also incorporate fresh color palette options to help give your tech company a distinctive edge.
Palette 1: Big Idea
This palette, which balances assertive, go-getting red with stable, cerebral blue, is the perfect combination of hues to convey a sense of complexity, energy, and innovation.
If you’re creating tech branding or a logo for a company that straddles research and technology, such as VR or AI, this palette will help create a balance between innovation and intellectualism.
Palette 2: Engineered Energy
Pale neon green infuses this palette with energy while darker tones of gray and black provide an anchoring undertone.
This masculine scheme would be a nice fit for gaming businesses or tech brands that focus on digital engineering, energy, or industrial manufacture.
Palette 3: Contemplative Tech
With a huge number of smartphone users increasingly turning to meditation or sleep aid apps to help calm the mind and assist with mental health, the trend for wellness-focused apps only looks set to increase.
This primary-hued palette pays tribute to the childlike and optimistic brand identities adopted by tech giants such as Apple and Google.
Although Apple has dropped the rainbow-striped palette from its iconic logo (which was intended as a nod towards the brand’s first personal computer—the world’s first to feature a colored display), Google has retained its multicolored logo.
This is a joyful and confident palette which would be a good fit for tech brands that want to appear warm and friendly.
Palette 9: Smart Home
In this scheme, violet and dark mint green are given a lighter feel with the addition of rosy pink. Deep navy blue adds a slightly more formal element.
This quirky palette could be applied to unusual tech branding or lifestyle products.
Palette 10: Tech Startup
Red is assertive and hot-headed, but in this scheme, soothing gray brings a more subdued element, creating the perfect balance of considered confidence.
If you’re creating a logo or brand identity for a tech startup or independent tech business, this palette will ensure they start off on the right foot.